Google Ads

Intent-Driven Revenue

Search, Shopping, and Performance Max campaigns optimised for maximum return on every pound you spend.

4.8x
Average ROAS improvement post-audit
42%
Average CPA reduction
8.9
Average Quality Score achieved
30 days
To measurable improvement
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The Problem

Paying for clicks that never convert

Google Ads is the highest-intent advertising channel that exists — but only when managed correctly. Broad match abuse, poor Quality Scores, and misaligned landing pages turn Google Ads from a revenue engine into a budget drain. Most accounts we audit are wasting 40-60% of their spend.

Our Solution

Precision campaigns that capture buying intent

We build tightly structured campaigns that match searcher intent precisely, with landing pages that convert, and bidding strategies that optimise for your actual business goals — revenue, not just clicks.

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Search campaign restructure with exact and phrase match precision
Shopping and Performance Max campaign architecture
Negative keyword hygiene and ongoing management
Landing page alignment and A/B testing
Smart bidding configured for revenue targets
Quality Score optimisation across all ad groups
Cross-channel attribution modelling

Our Process

How we deliver results

A structured, transparent process with clear milestones at every stage.

01

Account Audit

Full analysis of wasted spend, keyword opportunities, and Quality Score issues.

02

Rebuild

Campaign restructure based on intent hierarchy and business priority.

03

Launch & Learn

2-4 week learning phase with conservative budgets and data collection.

04

Scale

Proven campaigns scaled aggressively with daily optimisation monitoring.

Ready to turn Google Ads into a revenue engine?

Book a free consultation. No commitments — just a clear picture of what's possible.

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